Monthly Archives: August 2012

London Asks: Hey America, How do you like me now?

London Asks:  Hey America, How do you like me now? Strong Olympic Games Propels Popularity One reason cities host the Olympics is the belief that doing so will expose people to the host city. From that perspective, hosting the Olympic Games is one big advertisement to entice potential visitors and create a residual economic benefit from being on the world’s stage. A necessary step in that process is raising awareness of a city and casting it in a favorable light. That is exactly what Vancouver, British Columbia achieved with its 2010 Winter Olympics. Prior to those games, only one-third of American adults had a clear impression of Vancouver. Afterwards, however, 46 percent of US residents had an impression of the … Read more

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