Monthly Archives: November 2013

Column Image 50 Shades of Voters and Election Decisions

Do you think in shades of gray? Or does the world look black and white to you? No, Competitive Edge Communication & Research isn’t surveying people about the latest naughty novel. What we are into is learning about the ways voters think and, specific to this post, when they make decisions. It can be a critically important factor in a political campaign’s ultimate success or failure and one we can leverage. Just as people do with anything from buying cereal to career choices, different groups of voters make decisions at different times during a campaign. Knowing this and using it to your advantage is one of the little understood ways a good research and microtargeting program can leverage the “progressive … Read more

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