Monthly Archives: December 2013

Column Image Coin Flipping Voters

Would you hire someone to work for you by flipping a coin? Of course not. How about flipping a coin to decide who represents you in Congress or the state legislature?  It sounds crazy, but that’s essentially what lots of Californians do when they vote for a candidate. They perform the voting equivalent of flipping a coin when hiring someone to represent them in public office. Throughout my years of experience with Competitive Edge Communication & Research conducting political research and analyzing election results, I’ve identified voters who know almost nothing about both candidates in a two candidate race. However, they consider voting — all the way down the ballot — their civic duty. These folks wind up on Election … Read more

Categories: Campaigns| Voters

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