Best Jobs In America 2015: Nothing We Didn’t Know at Competitive Edge
As the job market tightened during the recession and the price of a college education grew a lot more expensive, some anxious young adults and their parents sweated over which major to pursue. Who wants to pay $200,000 for a liberal arts degree and end up serving coffee?
If you don’t want to pursue one of the so-called STEM (Science Technology Education Math) degrees or don’t want to work in healthcare, what options do you have? I say, market research!
U.S. News & World Report released its list of Best Jobs of 2015 this month. I was happy to see market research analyst as the 14th best profession overall and the top profession in the business jobs category, with marketing manager right behind it. The high rankings for the analyst position were due in part to the U.S. Bureau of Labor Statistics predicting a 31.6 percent employment increase for market research analysts between 2012 and 2022. Nice to see that kind of growth prediction.
From my perspective it’s good to see that U.S. News is recognizing what I’ve known for a long time. Market research is a fascinating, always engaging and rewarding career. Understanding who your audience is, how they think and what motivates them is a job that’s tough to hand over to a machine, or offshore to someone who isn’t part of your community and its culture every day. Market research can be hyper-local.
And you don’t have to be a total math geek to succeed. You need to understand how to use data and how calculations are done, but software does the heavy mathematical lifting.
If you are a high school student thinking about what kind of career you’d like to pursue or the parent of one, I hope this news gets you thinking about a career in data research and analysis or it at least convinces you to check into it.