When your city hosts a Super Bowl hundreds of millions of Americans can be focused on your town. It’s exciting, but it also requires a significant investment of time, effort and money to make it happen.
Can hosting the Super Bowl change the image of a city for the better? Enough to generate an increase in tourism or even business growth?
Since 2003, Competitive Edge Research & Communication has conducted a pair of annual national polls to answer this question, including in 2015 for Super Bowl XLIX. One poll is conducted shortly before the big game is played and estimates baseline impressions of the host city as well as who’ll watch the Super Bowl. A second poll is conducted just after the big game.
Results are compared and statistically analyzed to determine whether the host city’s image significantly improved. We also maintain city image data from previous years so we’re able to analyze long-term trends in a city’s image.
This year’s survey on Super Bowl XLIX in Glendale, Arizona shows Glendale received no image bump from the record 184 million Americans watching the New England Patriots beat the Seattle Seahawks.
You can read this year’s survey results here, and also see our results from previous surveys showing which cities have benefited from hosting the Super Bowl (including San Diego in 2003), and which did not.