Monthly Archives: June 2015

Data vs. Winning Insight

Political candidates and campaigns who hire pollsters all want the same thing: expert guidance in making critically important decisions that will help them win.
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Categories: Uncategorized

Column Image “Traditional” Polling Is Dead, Long Live Polling

As night follows day, post-election handwringing about inaccurate polls is inevitable. ‘Why didn’t the pollsters get it right?’ say the media and the public. In a recent column by my colleague Dr. Adam B. Schaeffer in Campaigns and Elections Magazine, he suggests the time has come to do away with what he calls “traditional polls It’s an incendiary headline, but what he calls “traditional” polls are simply pre-election polls which rely on the respondent to tell the interviewer how likely they are to vote. On that point there’s no disagreement from us at Competitive Edge Research & Communication. Dr. Schaeffer comes to the same conclusion I came to more than 20 years ago. I wrote my master’s thesis in 1994 … Read more

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