Monthly Archives: May 2017

Public Opinion Research Insights: Yep, Phone Surveys Still Work

The increase in cell phone ownership during the last decade has led some to conclude that the traditional phone survey must be a defunct public opinion research tool incapable of yielding accurate data on issues that matter. As the reasoning goes, doesn’t everybody just have cell phones now (with which they screen calls)? Who answers a landline to talk to a stranger around dinner time? Although the answer to the first question is “mostly” – meaning, yes, a lot of people are cell phone-only now — the trend’s impact on data quality has been minimal. Furthermore, the people answering telephone surveys, sometimes on landlines and other times on cell phones, are more or less just like you and me, with … Read more

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