Monthly Archives: May 2018

The Rising Cost of Public Opinion Polling

The cost of conducting quality public opinion research has risen over the past decade. Note that lousy polling has remained fairly cheap. Two primary trends account for it: the American public’s growing tendency to no longer answer unsolicited phone calls, and the switch from landlines to cell phones. In the face of these trends, Competitive Edge is working to control costs while continuing to innovate for quality. Read more

Categories: Campaigns| Polls

The Edgy Interview: Bill Geppert

Bill Geppert will be in the running for Mr. San Diego as soon as Malin Burham wants to relinquish the title. It seems Bill is always stepping up to the plate in some capacity to get things done or shepherd a local organization through a difficult period. I met him back when he was running COX Communications. Now in retirement, he’s my neighbor and as active as ever. Bill’s the kind of guy, when you meet him a few times, you begin to wonder, “does this guy ever have a bad day?” He’s always engaging, upbeat and smiling and that comes across in this Edgy Interview. – John Nienstedt Read more

Categories: Competitive Edge News

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