Monthly Archives: July 2018

Ensuring Success: the Six Links of the Research Chain

The cost of conducting quality public opinion research has risen over the past decade. Note that lousy polling has remained fairly cheap. Two primary trends account for it: the American public’s growing tendency to no longer answer unsolicited phone calls, and the switch from landlines to cell phones. In the face of these trends, Competitive Edge is working to control costs while continuing to innovate for quality. Read more

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