Team Competitive Edge wants to wish you a Merry Christmas and happy holidays and share some 2018 highlights with you. It’s been a fun one, and an important one, because it marked CERC’s 30th anniversary in the business of serving the nation’s opinion research needs.
We proudly continued our Edgy Interview series, getting the chance to learn interesting facts and anecdotes about Julie Meier Wright, Jeff Marston, Bill Geppert, Steven Moore & George Gorton, Barry Jantz, San Diego County Tax Collector Dan McAllister and outgoing San Diego County Supervisor Bill Horn. As in research, it’s always wonderful to dig deeper to learn about the person behind the personae, and these interviews didn’t disappoint. Thanks to all who participated and we hope our readers enjoyed them as much as we did.
CERC President John Nienstedt was named Pollster of the Year at the annual Lincoln-Reagan Dinner, spoke at San Diego’s Strategic Roundtable (part of the San Diego Regional Economic Development Corporation) about the 2018 election cycle and beyond, authored an opinion piece for the San Diego Union-Tribune about California’s gubernatorial race and concluded the year by speaking to the San Diego County Federation of Republican Women about the state of the Republican Party in California and what can be done to rebuild a winning brand.
With our call center running full steam in El Paso, Texas, we established our new executive office at 1620 5th Avenue in downtown San Diego. If you didn’t get a chance to catch the impressive views during our office-warming party, stop by for a tour. Key staff promotions and hires include longtime CERC Call Center Manager Ronald Zavala who was promoted to Director of Operations, call center veteran David Ferree who joined CERC as our Call Center Manager and Olivia Perry who became Assistant Call Center Manager. We also celebrated with our El Paso call center staff with an awesome hike in the Franklin Mountains and a Chihuahuas baseball game at Southwest University Park, where John Nienstedt’s son threw out the first pitch. We topped off the year with our traditional holiday party during which our top twenty interviewers were awarded prizes.
As big baseball fans, we were excited – as if we hit a walk-off grand slam — to use our dial testing methodology to help the Padres begin their transition to new uniforms. That effort received a nice U-T write up. Our San Diego Business Forecast produced by the SD Regional Chamber of Commerce and sponsored by CalPrivate Bank showed business optimism throughout the year, although that’s waned as of late.
Many of our political clients had quite a year. We are happy to extend electoral congratulations to California Assemblyman Brian Maienschein, new San Diego County Supervisor Jim Desmond, Sheriff Bill Gore, and District Attorney Summer Stephan, San Diego City Councilman Chris Cate, La Mesa City Councilman Bill Baber, Ontario Mayor Paul Leon and Ontario City Councilman Alan Wapner. We also worked for many public affairs clients throughout California.
Finally, Nienstedt staved off his AARP membership with yet another year in the San Diego Adult Baseball League. The Brewers had quite an incredible year by winning the Spring season and following that up with a Fall season championship! On top of that, John travelled to Cuba with 17 other ballplayers from around the country. Taking on the vaunted Cubans, Team USA won three of four during nine days in Havana and Cienfuegos. There’s nothing like leaving the turmoil of politics and public affairs behind to enjoy the beauty of baseball.
Team CERC looks forward to another exciting year in 2019. Give us a ring if we can help with your next project.