Monthly Archives: August 2020

Edgy Interview: Byron Wear

There’s a longer story here — and I’ll relate it some day — about Byron’s first run for City Council and Competitive Edge’s role in it. For now I’ll leave it at “it was CERC’s very first project, we were hired by the other side (the Kay Davis campaign) and we learned very valuable lessons.” Despite his defeat in that race at the hands of another friend-of-CERC Ron Roberts, Byron eventually persevered to become San Diego’s 2nd District City Councilman. He served two terms which included two years as Deputy Mayor. Byron remains active in community affairs and he’s pushing to revitalize San Diego’s Midway District. Read more

Categories: Uncategorized

Effective Campaign Messaging: Information has Gotta be New, Salient and Meet with Agreement

You want to win. We all want to win. But unless your client is a popular saint running unopposed or a brand that has cured COVID-19, you’ll have to change, or at least maintain, public opinion in order to win. “Moving the needle” requires communicating a series of persuasive messages to the electorate. Read more

Categories: Uncategorized

Archives

Featured Research Download

Are you targeting the "persuadables" of your campaign? Download our seven step process to winning an election.

Download