Management Team

The Competitive Edge management team consists of individuals who have more than 60 years of expertise in their fields as well as a passion for putting clients in the best position to win.


  • John Nienstedt, Sr.
    President and CEO

  • John Nienstedt, Sr.

    John Nienstedt, Sr.
    President and CEO

    • Questionnaire design and script writing
    • Project development
    • Data analysis
    • Sampling
    • Focus group moderation
    • Dial-testing using Perception Analyzer

     

    Early in his career, John Nienstedt worked in local political campaigns, was an aide to a San Diego County Supervisor and managed a mammoth political phone center. He and a partner founded Competitive Edge Research & Communication, Inc. in 1987. John acquired sole ownership of the firm in 1991 and computerized the operation with predictive dialers in 1992. He expanded calling capacity in 1995 and again in 1998 when he purchased Competitive Edge’s current headquarters.

    John earned his master’s degree in political science with an emphasis in social science research, writing a thesis entitled, “A Practical Strategy for Predicting Voter Turnout in Pre-Election Polling.” In 2003, he launched the KPBS/Competitive Edge Research San Diego County Opinion Assessment, which took the monthly pulse of local residents. In 2007, Competitive Edge partnered with the San Diego Institute for Policy Research to conduct regular surveys of county residents.

    John is a featured speaker at campaign seminars and is frequently called on by the media and other organizations to shed light on political and polling issues. He has written articles for the U-T San Diego and Campaigns & Elections magazine. John is a member of the San Diego Regional Chamber of Commerce, American Association of Political Consultants and American Association for Public Opinion Research. He received the SBA’s Entrepreneurial Success Award for 2000. John and his wife married in 2000 and have a son. He is Mexican on his mother’s side, a native San Diegan and an avid baseball fan.


  • Chad Harris
    Director of Operations

  • Chad Harris

    Chad Harris
    Director of Operations

    • Employee management
    • CATI programming and sample management
    • Project direction
    • Client liaison
    • Project scheduling
    • Database development and administration

    Chad started his phone center career in 1993, working as a low-level floor supervisor in his hometown of Louisville, KY. Since then, he has acquired a wealth of experience at various research firms (including GfK-NOP and Total Research Corp.) as a programmer, project manager, applications developer, assistant call center manager and call center manager.

    Chad received his bachelor of science in police administration from the University of Louisville. In 2009, he completed the Principles of Market Research Course through the University of Georgia. Golfing and reading are some of Chad’s favorite interests.


  • Lawrence Sherman
    Research Manager

  • Lawrence Sherman

    Lawrence Sherman
    Research Manager

    • Data quality management
    • Data weighting
    • Report production
    • Internet survey programing and administration

    Lawrence has been a part of the CERC team since February, 2006. He started as an audio-visual technician and then began his career as an interviewer shortly thereafter. After two months he became a part-time Floor Support Team member, and in January, 2008, was promoted to full-time Floor Support. His success as an interviewer, excellence as Floor Support, and willingness to learn and help out provided him the opportunity to assist in an unofficial capacity which ultimately lead to his promotion as Assistant Call Center Manager in July, 2010.

    In September, 2017, Lawrence was promoted to Research Manager.  He is responsible for the data collected by the firm; the production of fast, flawless, and beautiful reports and charting; as well as web survey programming and panel management, an ever-expanding area for Competitive Edge.

    Lawrence’s interests include playing video games and occasionally playing soccer. He is an avid sports enthusiast; enjoying sports of all types, particularly watching “his” Raiders.


  • Wronie Kimble
    Call Center Manager

  • Wronie Kimble

    Wronie Kimble
    Call Center Manager

    Wronie Kimble began his management career in 1999 as a Store Manager for McDonalds. Wronie obtained a Basic Management Skills Certification at Hamburger University and holds a certificate in Appraisal Writing and Feedback Delivery. Wronie has also gained a lot of skills in interviewing, managing, project resolution and team building. He takes pride in motivating a staff to be better than they ever thought they could be. 

    Wronie enjoys listening to slow jams and spending time with close friends and family. His hobby is watching the Discovery ID channel, but most of all he enjoys watching WWE wrestling and reminiscing about his days as an independent pro wrestling performer and commentator in the Carolinas. 


  • Jenny Holland
    Research Analyst

  • Jenny Holland

    Jenny Holland
    Research Analyst

    Jenny Holland holds a Ph.D. and M.A. in political science from Washington State University (2013, 2009) and a B.A. in political science and English from California State University, Bakersfield (2007). She most recently taught political science at Ohio Wesleyan University. Jenny’s areas of expertise include public opinion, voting and elections, and political communication. She has advanced training in both quantitative and qualitative research, including statistical analysis and evaluation research entailing mixed-methods study designs, as well as survey methodology, including questionnaire design, data analysis, and interpretation of results.

    Jenny is a proud California native.


  • Gwen Ramsey
    Administrative Assistant

  • Gwen Ramsey

    Gwen Ramsey
    Administrative Assistant