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Competitive Edge conducts in-person paid research. San Diego County residents only, please complete our Potential Respondent form if you would like to be contacted.
Giving Your Local Government The Competitive Edge
Who we are
Competitive Edge Research & Communication, Inc. specializes in conducting public opinion research, both polling and focus groups, for local governments and special districts.
CERC’s tightly controlled 65‑station phone center uses seven T-1s capable of completing over 25,000 live calls per day. Because CERC maintains its own phone center, we are able to eliminate the middleman. This is important because CERC can field a research project with just a few hours notice at a lesser cost to you. Consultant control of the survey center ensures better quality control. All surveys can also be offered in Spanish (additional languages available upon request including Tagalog).
What we offer:
Survey research is an excellent tool to help you better understand and communicate with your constituents. Issues are tested for their importance, services are tested for their appeal, and demographics are measured to develop a complete picture. Competitive Edge handles all aspects of the research process: questionnaire design; sample acquisition; data collection, tabulation, and cross tabulation analysis; and reporting. We offer benchmark polls and follow-up brushfire polls to determine how public opinion changes over time. CERC works hand-in-hand with clients to develop a clear understanding of the research objectives. All research parameters are driven by the research objectives.
We can provide accurate information on:
- Customer service grades for city departments
- Constituent opinions regarding what issues are most important
- The political climate for special projects
- Name identification of key civic officials
- Testing support for bond measures
- The best methods of communicating with your constituents
- Demographics of your constituents cross tabulated by all of the above
We have helped:
- County of San Diego
- National City
- City of Del Mar
- City of Temecula
- City of Montclair
- California Department of Corporations
- And many others
Competitive Edge Research helps local governments allocate scarce resources and provide better service to constituents. Keeping your finger on the civic pulse is essential for effective planning. Give us a call and we will outline a plan specific to meet your needs.
Competitive Edge is a proud member of these organizations and adheres to their ethical codes:
