Author Archives: John Nienstedt, Sr.

Ensuring Success: the Six Links of the Research Chain

The cost of conducting quality public opinion research has risen over the past decade. Note that lousy polling has remained fairly cheap. Two primary trends account for it: the American public’s growing tendency to no longer answer unsolicited phone calls, and the switch from landlines to cell phones. In the face of these trends, Competitive Edge is working to control costs while continuing to innovate for quality. Read more

Categories: Campaigns| Polls

Edgy Interview: Gorton Moore

It’s Father’s Day and we at News from the Edge have got a father-and-son special edition for you. We’ve convinced Steven Moore and his dad George Gorton to sit down for this month’s Edgy Interview. Actually, it was Moore’s idea… he has a lot of good ideas.  

It’s hard to know whether father or son is more well-travelled. They’ve both been around the world and then some. They also both work in politics, though George is more on the campaign side and Moore has been mostly on the legislative side.  The little-known Gorton-CERC connection: George was CERC President John Nienstedt’s boss for awhile in 1986. He co-owned voter contact firm Direct Communication then, and Nienstedt (along with a couple other guys) ran phone banks in Texas from June through November that year. You could say there wouldn’t be a CERC without George Gorton. Read more

Categories: Uncategorized

Some Thoughts on Turnout and Other Thoughts on the Governor’s Race

Many observers have marveled at the weird turns the campaigns for Governor have taken during the Primary season. Democrat Gavin Newsom has been campaigning hard for Republican John Cox. Democrat Antonio Villaraigosa and his allies have been campaigning for Republican Travis Allen. Read more

Categories: Campaigns| Polls

The Rising Cost of Public Opinion Polling

The cost of conducting quality public opinion research has risen over the past decade. Note that lousy polling has remained fairly cheap. Two primary trends account for it: the American public’s growing tendency to no longer answer unsolicited phone calls, and the switch from landlines to cell phones. In the face of these trends, Competitive Edge is working to control costs while continuing to innovate for quality. Read more

Categories: Campaigns| Polls

The Edgy Interview: Bill Geppert

Bill Geppert will be in the running for Mr. San Diego as soon as Malin Burham wants to relinquish the title. It seems Bill is always stepping up to the plate in some capacity to get things done or shepherd a local organization through a difficult period. I met him back when he was running COX Communications. Now in retirement, he’s my neighbor and as active as ever. Bill’s the kind of guy, when you meet him a few times, you begin to wonder, “does this guy ever have a bad day?” He’s always engaging, upbeat and smiling and that comes across in this Edgy Interview. – John Nienstedt Read more

Categories: Competitive Edge News

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