Competitive Edge is dedicated to helping clients win, whatever arena they’re competing in. One way we do this is by offering clients the opportunity to apply cutting-edge methodologies to their research problems. Dial-testing is one such research tool, and we’re using it in more and more client engagements. Read more
According to a recent LinkedIn study, the average college graduate can expect to pursue four job changes before they hit the ripe old age of 32. Maybe this is because Millennials are born job hoppers, or maybe the world is flatter than we think and the race against outsourcing or automation is fast afoot. Whatever the causes, and even amidst record-low unemployment, those starting out can expect a lot of change along the way. Read more
The cost of conducting quality public opinion research has risen over the past decade. Note that lousy polling has remained fairly cheap. Two primary trends account for it: the American public’s growing tendency to no longer answer unsolicited phone calls, and the switch from landlines to cell phones. In the face of these trends, Competitive Edge is working to control costs while continuing to innovate for quality. Read more
It’s Father’s Day and we at News from the Edge have got a father-and-son special edition for you. We’ve convinced Steven Moore and his dad George Gorton to sit down for this month’s Edgy Interview. Actually, it was Moore’s idea… he has a lot of good ideas.
It’s hard to know whether father or son is more well-travelled. They’ve both been around the world and then some. They also both work in politics, though George is more on the campaign side and Moore has been mostly on the legislative side. The little-known Gorton-CERC connection: George was CERC President John Nienstedt’s boss for awhile in 1986. He co-owned voter contact firm Direct Communication then, and Nienstedt (along with a couple other guys) ran phone banks in Texas from June through November that year. You could say there wouldn’t be a CERC without George Gorton. Read more
Many observers have marveled at the weird turns the campaigns for Governor have taken during the Primary season. Democrat Gavin Newsom has been campaigning hard for Republican John Cox. Democrat Antonio Villaraigosa and his allies have been campaigning for Republican Travis Allen. Read more