Category Archives: Campaigns

Dial-Testing: A Research Method to Help You Win

Competitive Edge is dedicated to helping clients win, whatever arena they’re competing in. One way we do this is by offering clients the opportunity to apply cutting-edge methodologies to their research problems. Dial-testing is one such research tool, and we’re using it in more and more client engagements. Read more

Categories: Campaigns| Polls

A Bright Future: Careers in Public Opinion Research

According to a recent LinkedIn study, the average college graduate can expect to pursue four job changes before they hit the ripe old age of 32. Maybe this is because Millennials are born job hoppers, or maybe the world is flatter than we think and the race against outsourcing or automation is fast afoot. Whatever the causes, and even amidst record-low unemployment, those starting out can expect a lot of change along the way. Read more

Categories: Campaigns| Polls

Ensuring Success: the Six Links of the Research Chain

The cost of conducting quality public opinion research has risen over the past decade. Note that lousy polling has remained fairly cheap. Two primary trends account for it: the American public’s growing tendency to no longer answer unsolicited phone calls, and the switch from landlines to cell phones. In the face of these trends, Competitive Edge is working to control costs while continuing to innovate for quality. Read more

Categories: Campaigns| Polls

Some Thoughts on Turnout and Other Thoughts on the Governor’s Race

Many observers have marveled at the weird turns the campaigns for Governor have taken during the Primary season. Democrat Gavin Newsom has been campaigning hard for Republican John Cox. Democrat Antonio Villaraigosa and his allies have been campaigning for Republican Travis Allen. Read more

Categories: Campaigns| Polls

The Rising Cost of Public Opinion Polling

The cost of conducting quality public opinion research has risen over the past decade. Note that lousy polling has remained fairly cheap. Two primary trends account for it: the American public’s growing tendency to no longer answer unsolicited phone calls, and the switch from landlines to cell phones. In the face of these trends, Competitive Edge is working to control costs while continuing to innovate for quality. Read more

Categories: Campaigns| Polls

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