Category Archives: Competitive Edge News

Public Opinion Research Insights: Yep, Phone Surveys Still Work

The increase in cell phone ownership during the last decade has led some to conclude that the traditional phone survey must be a defunct public opinion research tool incapable of yielding accurate data on issues that matter. As the reasoning goes, doesn’t everybody just have cell phones now (with which they screen calls)? Who answers a landline to talk to a stranger around dinner time? Although the answer to the first question is “mostly” – meaning, yes, a lot of people are cell phone-only now — the trend’s impact on data quality has been minimal. Furthermore, the people answering telephone surveys, sometimes on landlines and other times on cell phones, are more or less just like you and me, with … Read more

Categories: Competitive Edge News

The Edgy Interview: Jim Brulte

Jim Brulte is a hero. He’s responsible for California Public Utilities Code Section 2874 which makes robocalls illegal in the state of California. You heard that right. While a State Senator, Jim authored a law that requires before you get a recorded message on your phone a live human being would have to get your permission to play the recording. Revolutionary and awesome as the law is, it has never been enforced. But Brulte is a hero for at least trying to curtail the robocall scourge. Jim participates in this edition of The Edgy Interview while in his third term as Chairman of the California Republican Party. You’ll see in his answers hints of how difficult that job has become. … Read more

Categories: Competitive Edge News

The Edgy Interview: Kevin Faulconer

I’m ultra-proud of my friend Kevin Faulconer who became the 38th Mayor of San Diego after winning hard-fought special elections in 2013 and 2014 and then winning re-election in June, 2016. Prior to that he served as City Councilman and before that worked for Porter Novelli, a San Diego public relations firm. “Shortly” after I earned my BA at SDSU, Kevin was elected student body President, so we’re both proud Aztecs. Leading the state’s 2nd largest city (and the nation’s 8th largest) is not an easy job, but Kevin’s experience is a big advantage. He is termed out of office (boo) in 2020. I didn’t ask Kevin about his future plans, but I’m sure he’ll make the right decision for … Read more

Categories: Competitive Edge News

FCC To Robo-Dialing Pollsters: Can You Hear Me Now?

A class action lawsuit quietly making its way through the courts reminds us at Competitive Edge Research & Communication that avoiding the temptation to cut corners is always in the best interests of our clients. Read more

Categories: Competitive Edge News| In The News

Competitive Edge Research & Communication will Henceforth be Known as “The Edge”… or Not

Does a shorter company name predict its success? Putting aside any bias we may have on the topic at Competitive Edge Research & Communication (!), a study published in a recent issue of Science Magazine found shorter names were a predictor of a tech company’s relative success. In the study, Massachusetts Institute of Technology researchers developed an algorithm after following Silicon Valley start-ups over a six-year period. Aside from name length, other more “normal” factors predicting success included whether the firm had patents or trademarks, and whether it was formed as a corporation. Bear in mind this research wasn’t claiming shorter-named tech firms were ranked higher based on earnings or other measures of success versus companies with longer names. It … Read more

Categories: Competitive Edge News

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