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Don’t let machines do the talking for us
August 21st, 2011
We don’t talk anymore. Oh sure, we communicate. It’s just that most of it is done through transistors and computer chips. The human element is all but gone. We don’t chat over the backyard fence as much. We don’t sit on the porch and engage neighbors as they walk by.
Pension battle pitched over signature-gathering
June 26th, 2011
A furious fight is underway over a proposal that would essentially phase out San Diego’s current pension plan in favor of a 401(k) model for most city workers — and it hasn’t even qualified for the June 2012 ballot yet.
Leverage Some CERC Power: 7000+ Participants now in Database
May 16th, 2011
As a full-service research firm, CERC conducts and recruits focus groups on virtually any topic. Consumer, B2B, high-value, political, ad testing, we do it all and now you can leverage the power of CERC’s massive pre-qualified participant database. More than 7,000
84% Hung up on Robo-poll: Another Test Raises Serious Questions
May 16th, 2011
Frequent readers of The Edge know that we take every opportunity to test the claim that robo-polling is on par with surveys conducted by live interviewers. Our latest experiement came on election eve last November. A client wanted to get a quick read on how the national election results might be affecting local turnout. The idea was to
CERC Bulks Up; Adds to Capabilities
May 16th, 2011
Competitive Edge has invested heavily in technology over the years. There is no stopping now. CERC has upgraded its entire interviewing system to the VOXCO Command Center, installing more than $100,000 in the latest software and new equipment to meet the emerging challenges in the worlds of survey research, grassroots campaigning and voter contact.
Those Who Stand Still Get Run Over
May 16th, 2011
A challenge for any business is knowing when to upgrade to new technology. The stakes are high when something comes along that might be the wave of the future or merely a fad. Wait too long on what turns out to be the “real deal” and the firm becomes irrelevant. Jump on something that flops and time, effort and money are wasted.
Case Study: The All Important Ballot Designation
May 16th, 2011
Officially it’s called the candidate’s “Designation of Title.” Consultants and their clients tear out a lot of hair deciding which words appear next to the candidate’s name. Split sample tests in survey usually show small differences in voter support between reasonable alternative designations. In Carlsbad
Super Bowl host city takes a hit
February 23rd, 2011
A new study concludes that Arlington, Texas, the host city of Super Bowl XLV, took a hit in terms of the image it left with Americans.
A deeper dive on Arlington’s image hit during the Super Bowl
February 22nd, 2011
Competitive Edge Research & Communication, the San Diego firm that does annual surveys on the PR communities get from hosting the Super Bowl, is out this afternoon with its full survey.
Super Bowl Poll Leaves Arlington With a Black Eye
February 21st, 2011
From the economy to the image of North Texas, everyone had high hopes for the impact of Super Bowl XLV. But according to one national poll, the event may have done the opposite for the game’s host city.
