The Edge: Competitive Edge Blog

Edgy Interview: Jim Desmond

San Diego County Supervisor Jim Desmond rose from San Marcos City Councilman to Mayor of that city, and was elected to his current position last year. Competitive Edge had the pleasure of conducting extensive polling for Jim in both his Primary and General Election races. In the latter, Jim racked up the most votes of any Republican elected official in the county. With a demeanor that’s approachable and engaging, it’s not hard to see why Jim is such a successful vote-getter. Read more

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Edgy Interview: TJ Zane

TJ Zane is one of those guys who has accomplished a lot in a relatively short amount of time. Working backwards, he’s currently serving his second term on the Poway Unified School District Board. As you’ll read, it’s a position that TJ is passionate about and he’s been very active while on the Board. Before that, he served as the president of the highly influential Lincoln Club, getting the Club involved in many winning efforts during his tenure. One was the 2012 pension reform campaign — which TJ branded as the fight for comprehensive pension reform (CPR for San Diego, get it?). Read more

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Edgy Interview: Ernie Dronenburg

Ernie Dronenburg is something of a San Diego legend. Referred to affectionately by the editor’s 88-year-old dad as “good ‘ol Ernie Dronenburg, the guy with the bow tie” it seems like he’s been serving in San Diego politics since Cabrillo landed. In reality, it was in 1978 that Ernie won his first of FIVE consecutive terms on the Equalization Board. The what? Yep, that’s what many voters say too. But Ernie toiled away minding the taxpayers’ money until he was termed out in 1998. Then he was appointed to the San Diego County Board of Education, serving through 2005. Based on his long public service and strong 20-year record as a property assessor, Ernie won a race for Assessor/Recorder/Clerk of San Diego County and was dubbed “the county’s chief paper shuffler” and has served in that capacity ever since. Read more

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2018: End of Year Wrap Up

Competitive Edge is dedicated to helping clients win, whatever arena they’re competing in. One way we do this is by offering clients the opportunity to apply cutting-edge methodologies to their research problems. Dial-testing is one such research tool, and we’re using it in more and more client engagements. Read more

Categories: In The News

Edgy Interview: Bill Horn

I don’t yell “fake news” often. Reporters have a job to do and tend to do it well. But the impression many get of Bill Horn from the media can be skewed. As the Edgy Interview often reveals, there’s another beautiful and uplifting side to our subject. In this interview, the longtime County Supervisor from North San Diego County talks movingly about his work to develop schools for impoverished Ugandan kids. Prepare to have your preconceptions of Bill challenged.
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