Research

Super Bowl Host City Image Study

Can hosting the Super Bowl change the image of a city? Competitive Edge conducts a pair of annual national polls to answer this question. One poll is conducted shortly before the big game is played and estimates the baseline image of the host city as well as who’ll watch the Super Bowl. A second poll is conducted just after the big game. Results are compared and statistically analyzed to determine whether the host city’s image significantly improved. We also maintain city image data from previous years so we’re able to analyze trends in a city’s image.

Super-Bowl-Host

Review the press releases and find out how hosting a Super Bowl boosts a city’s image.

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