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Voter Contact
Identification calls: These calls are generally done at the outset of a candidate's ground campaign. Designed to identify supporters, opponents and persuadable voters, ID calls can also incorporate a persuasion element to voters who are unsure of whom to support. Mail pieces, yard signs, volunteers can be spun off the identification calls. Usual script length: between 2 and 5 questions long or about 40 seconds to 1.5 minutes. Volume: minimum 1,000 to 100,000. Expected list quality: anything less than 75% good numbers is a "bad" list. Advocacy Calls: Can be done cold, but advocating makes more sense when communicating with undecided voters after an ID program. This is your opportunity to get your personal, handcrafted message out to the voters. The call often ends with another ID question to cage new supporters. Usual script length: two questions and about 30 seconds to 1.5 minutes long. Volume: 500 to 100,000. Expected list quality: Should be 95% good if going back to ID'ed unsures.
GOTV Calls: Done 1-5 days before the election to supporters and, sometimes, undecided voters. This is what you've been doing all the ID and advocacy calls for. A straightforward message urging voters to go to the polls and cast a ballot for the candidate. Usual script length: 12 to 36 seconds. Volume: 500 to 100,000. Expected list quality: Should be excellent. Vote-by-mail calls: Done when voting-by-mail is in effect. A great way to bank votes by introducing your supporters to the convenience of voting from the privacy of their own home. Rising in popularity as more Americans come to favor the mail box over the ballot box. Usual script length: 30 seconds to 1 minute. Volume: 500 to 100,000. Expected list quality: Excellent if done after the ID or advocacy phase.
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