Public Research
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Competitive Edge conducts in-person paid research. San Diego County residents only, please complete our Potential Respondent form if you would like to be contacted.
Consumer Research
After such a wonderful experience, I eagerly offer my recommendation of your services to any future clients, and I hope that the San Diego Humane Society and SPCA will have the chance to work with you on another project again in the near future.
Simran K. Noon
Director of Public Relations and Marketing
San Diego Humane SocietyMore Testimonials
CERC can help you identify emerging buying trends and shifts in consumer spending habits with our vast knowledge of consumer research. When you need to understand the relationships between the purchase decisions people make and the drivers of those decisions, CERC employs sophisticated statistical techniques catered to your individual research objective. Potential solutions might include message testing, market segmentation, conjoint analysis, or multiple regression analysis. Customer satisfaction research can help you build brand loyalty by discovering what your customers want in a product and what your target market really looks like. Sound research and solid product design are always a winning combination.
Qualitative research is the best way to understand consumers’ perceptions and thought processes. Prior experience with focus groups has a major influence on planning and timelines. CERC’s team has more than a decade’s worth of experience in qualitative research.
Focus Groups
Focus groups explore the “qualitative” aspects of consumer habits. A general hypothesis about consumer behavior can be further tested and information helpful in structuring a questionnaire can be gathered. Focus groups are often used to delve into complex issues, fine-tune messages and explore unexpected outcomes. They can be conducted among subsets of your market in order to find new and better ways to communicate with that segment. 8-12 respondents are recruited to take part in each group and minimum of two groups is usually necessary. CERC handles all aspects including recruitment, moderator preparation, moderating, facilities, audio/video, refreshments, transcription, and follow-up.
