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Competitive Edge conducts in-person paid research. San Diego County residents only, please complete our Potential Respondent form if you would like to be contacted.
Super Bowl Host City Image Study
Can hosting the Super Bowl change the image of a city? Competitive Edge Research & Communication conducts a pair of annual national polls to answer this question. One poll is conducted shortly before the big game is played and estimates the baseline image of the host city as well as who will watch the Super Bowl. A second poll is conducted just after the Super Bowl. Results are compared and statistically analyzed to determine whether the host city's image significantly improved. We also maintain city image data from previous years so we are able to analyze trends in a city's image.
| Game | Date | City | Effect |
| XXXVII | Jan. 26, 2003 | San Diego, CA | Small but significant increase in image |
| XXXVIII | Feb. 1, 2004 | Houston, TX | No Effect |
| XXXIX | Feb. 6, 2005 | Jacksonville, FL | No Effect |
| XL | Feb. 5, 2006 | Detroit, MI | No effect on image, increase in people willing to consider traveling there. |
| XLI | Feb. 4, 2007 | Miami, FL | Image Harmed |
| XLII | Feb. 3, 2008 | Glendale, AZ | ? |
| XLIII | Feb. 1, 2009 | Tampa, FL | ? |
| XLIV | TBA 2010 | Miami, FL | ? |
Review the press releases and find out whether hosting a Super Bowl boosts a city's image.
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