Case Studies

DeMaio Dial-Testing Helps Guide Primary Victory

DeMaio Dial-Testing Helps Guide Primary Victory

In 2012, San Diego needed to choose a new mayor when Mayor Jerry Sanders termed out. Of the nearly 632,000 registered city voters, 40 percent were Democrats, 28 percent were Republicans and another 27 were registered decline-to-state (independents). Carl DeMaio, a San Diego City Councilman and former successful business owner, jumped into a primary field with two other Republicans, San Diego County District Attorney Bonnie Dumanis and California state Assemblyman Nathan Fletcher, all running against one Democrat, US Congressman Bob...

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REP. PETE SESSIONS, TX-32 THREE CAMPAIGNS, THREE WINS

REP. PETE SESSIONS, TX-32 THREE CAMPAIGNS, THREE WINS

Pete Sessions of Dallas, Texas decided to run for re-election to the 32nd Congressional District of Texas in 2006, 2008 and 2010. In 2006, Competitive Edge conducted two rounds of voter identification calls to identify Mr. Sessions’ supporters (6,800 total contacts). That program was followed up with two rounds of voter identification/ advocacy calls to previously undecided voters. The Goal to find new Sessions supporters and to persuade those still undecided (2,000 contacts). The final push included two rounds of...

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2008 Primary Election

2008 Primary Election

2008 Primary Election – Competitive Edge ran a three-pronged program beginning with a month-long voter ID/advocacy to the general population. Mayor Jerry Sanders played to undecided voters that resulted in 11,800 contacts and 5,000 messages played. The second prong included a voter ID/advocacy to those who were permanently registered to vote by mail, with messages targeted to Republicans and non-Republicans and with campaign yard signs recruitment (34,330 contacts, 700 sign placements). The third was comprised of one round of GOTV...

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2006 General Special Election

2006 General Special Election

2006 General Special Election – In 2006, California’s 50th Congressional District needed to choose a new member of the U.S. House of Representatives to fill the vacancy caused by the 2005 resignation of disgraced Republican Randy “Duke” Cunningham. Nearly 20 candidates jumped into the race amid the scandal, including former Republican Congressman Brian Bilbray. He forced a run-off with Democrat Francine Busby, who had received 44 percent of the vote in the Primary Special Election. Long-considered a Republican stronghold district,...

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