Monthly Archives: June 2013

Column Image Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom

With the launch of our newest venture, Latino Edge Research, understanding the growing Latino community is one of our keys to success. What the Hispanic marketing book, Latino Boom II, delivers is a detailed view of Latino demographics.  It presents compelling evidence of the impact that the growth of the Latino segment has had on American life. Cartagena is a Univision executive so she spends a lot of ink on the Latino media landscape, including its history. That’s probably superfluous information for nearly every reader.  Another limitiation is that, though she makes a good try, it is simply impossible to present much useful information on actual marketing campaigns because, as Cartagena convincingly shows, the diversity of the Latino community means … Read more

Categories: Newsletter

Column Image Keeping Research Tools Sharp in Boston

Competitive Edge Research joined more than 1,100 of the country’s brightest public opinion and survey research professionals in Boston for four busy days at the 68th annual American Association for Public Opinion Research Confercence.  The gathering’s prodding theme was, “Asking Critical Questions: Toward a Sustainable Future for Public Opinion and Social Research.” The topic made for interesting sessions, with papers on using social media, like Twitter, to conduct opinion research.  While the topline results from a Twitter-based study involving a teacher’s strike in Chicago roughly mirrored results from traditional polling, the author noted that Twitter provided almost no context for the numbers it gave the researchers.  Further, it was impossible to know whether results were actually coming from the Chicago … Read more

Categories: Newsletter


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