Monthly Archives: October 2014

Voters Now Shifting into Gear

Well how do you like that? No sooner do I post dire voter turnout projections for the state than California’s voters start trying to prove me wrong.  In the days since my initial prediction, participation in the 2014 election has surged. What had looked like a dip in turnout was only a lull in the action. At this point, I’m still predicting a record low. The lowest participation rate for a gubernatorial general election was 51% in 2002. I now calculate that only 47% to 50% of the state’s registered voters will cast a ballot. There is a chance that a record won’t be set. I’ll update my turnout projection with a final percentage on Monday.         … Read more

Categories: In The News| Voters

Failure to Engage, Act 2

OK, voter turnout in the June Primary election was bad; well, “terrible” is a more apt description.  In the great state of California a measly 25 percent of voters did their civic duty. And, as the dourer among us have pointed out, that’s just among those registered to vote. Looking at the entire population of adults provides a more accurate gauge of civic engagement.  Of course that picture is even uglier, as only 18 percent of those eligible to vote did so.  But let’s not obsess about the past, because there is so much more to obsess about in the immediate future. As I’ve stated in previous blog posts, past tends to be prologue in electoral politics. Turnout in California’s … Read more

Categories: Polls| Voters


Featured Research Download

Are you targeting the "persuadables" of your campaign? Download our seven step process to winning an election.