Monthly Archives: April 2015

Column Image Don’t Read All About It: Reaching the Millennial Voter

Among Mark Twain’s many amusing quotes about the news media of his day, there was this: “If you don’t read the newspaper, you’re uninformed. If you read the newspaper, you’re mis-informed.” Say what you will about the news media, it’s usually the only way people are exposed to politics and political figures. Even including social media, few individuals have the motivation or ability to interact with any direct source to obtain this information. It follows then that people who say they regularly watch, read, or listen to the news “know” more than those who don’t. People who use multiple news sources “know” more than those who use fewer sources. The Chicago technology company Retale surveyed 1,000 Americans and the results … Read more

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Column Image Sports stats: the gateway drug to learning about math

With the addition of talented new players, San Diego Padres fans are rightfully anticipating a successful year for the first time in many seasons. I think they’re good for 89 wins and a trip to the playoffs. When the Padres’ 2015 season starts on Monday, April 6, fans like me will begin pouring over all of baseball’s glorious statistics: batting average, on-base percentage, earned run average, wins above replacement, fielding independent pitching and more. We love it. I can credit baseball for leading me (eventually) to becoming a pollster. In fourth grade at Franklin Elementary School, I was in a class alongside the fifth graders who took math while we studied grammar. One day my fourth grade teacher was presenting … Read more

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