Monthly Archives: February 2016

Money Can’t Buy You Love, But In Politics It Can Buy Your Attention

Two days after Carlsbad residents voted whether to allow commercial development alongside designated open space on 200+ acres between the Agua Hedionda Lagoon and Cannon Road, we still don’t know whether Measure A passed or failed. Read more

Categories: San Diego

FCC To Robo-Dialing Pollsters: Can You Hear Me Now?

A class action lawsuit quietly making its way through the courts reminds us at Competitive Edge Research & Communication that avoiding the temptation to cut corners is always in the best interests of our clients. Read more

Categories: Competitive Edge News| In The News

Let the Iowa caucus polling post mortems commence

The moment the results are in from the Iowa caucus, the caucus post mortem critique begins. Polling predictions take a major hit for not correctly predicting the outcomes. Even J. Ann Selzer, recently labeled “the best pollster in America” in a recent Five Thirty Eight profile is taking heat. Bloomberg Politics went as far as declaring “Iowa Results Underscore Polling Industry Vulnerability.” One thing all pollsters know: this sort of criticism goes with the territory. Just how far off were the polls? Let’s take a look at the record. First, understand that the only legitimate way to assess a pre-election poll’s accuracy regarding the outcome is to assign all of the respondents who say they are “undecided” to a particular … Read more

Categories: In The News| Polls


Featured Research Download

Are you targeting the "persuadables" of your campaign? Download our seven step process to winning an election.