Category Archives: In The News

2018: End of Year Wrap Up

Competitive Edge is dedicated to helping clients win, whatever arena they’re competing in. One way we do this is by offering clients the opportunity to apply cutting-edge methodologies to their research problems. Dial-testing is one such research tool, and we’re using it in more and more client engagements. Read more

Categories: In The News

Sacrilege: Money in Politics Can Be a Good Thing

After spending $11 million on a ballot measure voted on by fewer than 40,000 people, Caruso Affiliated lost its bid to win approval for its Agua Hedionda South Shore Specific Plan. The final count was 20,542 against (52.08 percent), and 18,903 in favor (47.92 percent). Read more

Categories: In The News

FCC To Robo-Dialing Pollsters: Can You Hear Me Now?

A class action lawsuit quietly making its way through the courts reminds us at Competitive Edge Research & Communication that avoiding the temptation to cut corners is always in the best interests of our clients. Read more

Categories: Competitive Edge News| In The News

Let the Iowa caucus polling post mortems commence

The moment the results are in from the Iowa caucus, the caucus post mortem critique begins. Polling predictions take a major hit for not correctly predicting the outcomes. Even J. Ann Selzer, recently labeled “the best pollster in America” in a recent Five Thirty Eight profile is taking heat. Bloomberg Politics went as far as declaring “Iowa Results Underscore Polling Industry Vulnerability.” One thing all pollsters know: this sort of criticism goes with the territory. Just how far off were the polls? Let’s take a look at the record. First, understand that the only legitimate way to assess a pre-election poll’s accuracy regarding the outcome is to assign all of the respondents who say they are “undecided” to a particular … Read more

Categories: In The News| Polls

Bernie Sanders campaign ad

Too many campaign ads forget about the need to be visually arresting in a medium like television. It seems basic, but we’ve seen a lot of earnest but dull ads with candidates talking with constituents, giving a speech, or posing with a charming and cute bunch of kids Read more

Categories: Campaigns| In The News


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