• slide 1 imageUnparalleled Insight Polling, Analysis and Advice

    Public opinion polling is at the heart of our research services. Clients rely on the accuracy of our results—and the insight we mine from our bulletproof data—to detect trends so they can confidently make evidenced-based winning decisions.

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  • slide 2 imageFocus Groups & Ad Testing

    Using a qualitative approach to explore topics can deliver huge returns. Smart organizations on the cusp of making large advertising investments know it’s wise to test their campaigns before launching them. We help clients avoid costly mistakes by asking real people smart questions and subjecting TV ads to dial-meter response testing.

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  • slide 3 imageExperience and Expertise Grassroots Projects

    Our grassroots campaigns seek to influence public decisions by finding supporters and activating them. Our experience and capacity enable us to conduct local and federal programs, and everything in between.

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  • slide 4 imageBest in Class Service Data Collection

    Our data collection abilities are second-to-none, and include value-added services like vetting every study questionnaire and assisting on design and methods. Whatever the platform – phone, on-line, in-person, mail -- we provide a seamless option for pollsters and researchers who need numbers they can trust.

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Results of 2020 Covid-19 Poll and Political Analysis


This analysis is based on the results from our poll of 542 randomly sampled California voters fielded March 26 and 27, 2020. The margin of sampling error is +/-4.2% at the 95% confidence level. This survey was conducted online with voters who have a cell phone number or email address on the voter file. Invitations were sent via email and text message.

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Latest Blog Post

Edgy Interview: Craig Benedetto

Craig Benedetto has been a fixture in San Diego’s civic landscape for decades. He and his firm, California Strategies, take on a diverse range of projects and work hard. Craig’s deep background in land-use issues stems from a rich set of experiences forged at the Building Industry Association, the San Diego Regional Chamber of Commerce and his work with local, state and federal elected officials. He’s one of the good guys in politics who gets personally involved in local causes. Example: Craig was recognized by BOMA San Diego for his efforts on behalf of commercial real estate during COVID. He’s also a dedicated family man who can be found on the links on any given Sunday with his young son. Or maybe Craig and his lovely wife Melanie will be travelling off to Italy or Africa or Central America. Craig is one of those people who wrings the most out of life and then uses his experiences to broaden his horizons. Read more

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Helping Clients Win Since 1987

Helping clients win is our business; insight is our currency. “Knowledge is power” isn’t just an old saying; it is the truth. We understand that at Competitive Edge Research & Communication, Inc. (CERC). Since 1987, we have been serving clients with best-in-class research and communication services. We provide strategic advice based on accurate, rich, and detailed pictures of constituents, customers, organization members, or the general public.

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Competitive Edge works with clients that value having a professional resource to provide them with accurate survey research—the insight necessary to plan strategies, make decisions and ultimately win in whatever context they operate in. Learn how Competitive Edge helps clients achieve their desired outcomes.

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