• slide 1 imageUnparalleled Insight Polling, Analysis and Advice

    Public opinion polling is at the heart of our research services. Clients rely on the accuracy of our results—and the insight we mine from our bulletproof data—to detect trends so they can confidently make evidenced-based winning decisions.

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  • slide 2 imageFocus Groups & Ad Testing

    Using a qualitative approach to explore topics can deliver huge returns. Smart organizations on the cusp of making large advertising investments know it’s wise to test their campaigns before launching them. We help clients avoid costly mistakes by asking real people smart questions and subjecting TV ads to dial-meter response testing.

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  • slide 3 imageExperience and Expertise Grassroots Projects

    Our grassroots campaigns seek to influence public decisions by finding supporters and activating them. Our experience and capacity enable us to conduct local and federal programs, and everything in between.

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  • slide 4 imageBest in Class Service Data Collection

    Our data collection abilities are second-to-none, and include value-added services like vetting every study questionnaire and assisting on design and methods. Whatever the platform – phone, on-line, in-person, mail -- we provide a seamless option for pollsters and researchers who need numbers they can trust.

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Results of 2018 California Mid-term Pre-Election Poll

This analysis is based on the results from our poll of 428 randomly-sampled likely California November general election voters which we fielded October 29 through November 1. The turnout model reflects 53% participation in the upcoming election. The margin of sampling error is +/-4.7% at the 95% confidence level. Interviews were conducted by trained professionals from our offices in El Paso, TX, and via e-mail.

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Latest Blog Post

Edgy Interview: Ernie Dronenburg

Ernie Dronenburg is something of a San Diego legend. Referred to affectionately by the editor’s 88-year-old dad as “good ‘ol Ernie Dronenburg, the guy with the bow tie” it seems like he’s been serving in San Diego politics since Cabrillo landed. In reality, it was in 1978 that Ernie won his first of FIVE consecutive terms on the Equalization Board. The what? Yep, that’s what many voters say too. But Ernie toiled away minding the taxpayers’ money until he was termed out in 1998. Then he was appointed to the San Diego County Board of Education, serving through 2005. Based on his long public service and strong 20-year record as a property assessor, Ernie won a race for Assessor/Recorder/Clerk of San Diego County and was dubbed “the county’s chief paper shuffler” and has served in that capacity ever since. Read more

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Helping Clients Win Since 1987

Helping clients win is our business; insight is our currency. “Knowledge is power” isn’t just an old saying; it is the truth. We understand that at Competitive Edge Research & Communication, Inc. (CERC). Since 1987, we have been serving clients with best-in-class research and communication services. We provide strategic advice based on accurate, rich, and detailed pictures of constituents, customers, organization members, or the general public.

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Competitive Edge works with clients that value having a professional resource to provide them with accurate survey research—the insight necessary to plan strategies, make decisions and ultimately win in whatever context they operate in. Learn how Competitive Edge helps clients achieve their desired outcomes.

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Opinion research helps create better products, services and decision-making only because of participation from folks like you.

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