• slide 1 imageUnparalleled Insight Polling, Analysis and Advice

    Public opinion polling is at the heart of our research services. Clients rely on the accuracy of our results—and the insight we mine from our bulletproof data—to detect trends so they can confidently make evidenced-based winning decisions.

    Learn More Learn More

  • slide 2 imageFocus Groups & Ad Testing

    Using a qualitative approach to explore topics can deliver huge returns. Smart organizations on the cusp of making large advertising investments know it’s wise to test their campaigns before launching them. We help clients avoid costly mistakes by asking real people smart questions and subjecting TV ads to dial-meter response testing.

    Learn More Learn More

  • slide 3 imageExperience and Expertise Grassroots Projects

    Our grassroots campaigns seek to influence public decisions by finding supporters and activating them. Our experience and capacity enable us to conduct local and federal programs, and everything in between.

    Learn More Learn More

  • slide 4 imageBest in Class Service Data Collection

    Our data collection abilities are second-to-none, and include value-added services like vetting every study questionnaire and assisting on design and methods. Whatever the platform – phone, on-line, in-person, mail -- we provide a seamless option for pollsters and researchers who need numbers they can trust.

    Learn More Learn More

Who We Serve

Click to learn more

Results of 2018 California Mid-term Pre-Election Poll

This analysis is based on the results from our poll of 428 randomly-sampled likely California November general election voters which we fielded October 29 through November 1. The turnout model reflects 53% participation in the upcoming election. The margin of sampling error is +/-4.4% at the 95% confidence level. Interviews were conducted by trained professionals from our offices in El Paso, TX, and via e-mail.

See Full Results

Latest Blog Post

Edgy Interview: Dan McAllister

Dan McAllister seems to have a nasty job. The Bible holds that tax collectors are vile and most people I know aren’t giddy with excitement at the thought of paying taxes “to the man.” But then there’s Dan, a gentleman with a sunny disposition who genuinely wants the process of paying taxes to be as painless as possible. I first encountered Dan in the political sphere during Susan Golding’s first run for Mayor. That ’92 race was extremely contentious, full of charges and counter-charges and wild accusations and, even, tears. But through it all, there was Dan staying on message when talking to reporters for the Daily Transcript, the Union-Tribune and TV stations. He was not only unflappable, but Dan was able to convey the right Golding message that cut through the clutter. In this interview 26 years later, I finally got a chance to learn what makes Dan McAllister tick. Read more

Read More

Helping Clients Win Since 1987

Helping clients win is our business; insight is our currency. “Knowledge is power” isn’t just an old saying; it is the truth. We understand that at Competitive Edge Research & Communication, Inc. (CERC). Since 1987, we have been serving clients with best-in-class research and communication services. We provide strategic advice based on accurate, rich, and detailed pictures of constituents, customers, organization members, or the general public.

Meet the Team

Featured Video

Watch Videos

See What Our Clients are Saying

Competitive Edge works with clients that value having a professional resource to provide them with accurate survey research—the insight necessary to plan strategies, make decisions and ultimately win in whatever context they operate in. Learn how Competitive Edge helps clients achieve their desired outcomes.

View Case StudiesView Case Studies

Did We Call You?

Opinion research helps create better products, services and decision-making only because of participation from folks like you.

Clients
Next