• slide 1 imageUnparalleled Insight Polling, Analysis and Advice

    Public opinion polling is at the heart of our research services. Clients rely on the accuracy of our results—and the insight we mine from our bulletproof data—to detect trends so they can confidently make evidenced-based winning decisions.

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  • slide 2 imageFocus Groups & Ad Testing

    Using a qualitative approach to explore topics can deliver huge returns. Smart organizations on the cusp of making large advertising investments know it’s wise to test their campaigns before launching them. We help clients avoid costly mistakes by asking real people smart questions and subjecting TV ads to dial-meter response testing.

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  • slide 3 imageExperience and Expertise Grassroots Projects

    Our grassroots campaigns seek to influence public decisions by finding supporters and activating them. Our experience and capacity enable us to conduct local and federal programs, and everything in between.

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  • slide 4 imageBest in Class Service Data Collection

    Our data collection abilities are second-to-none, and include value-added services like vetting every study questionnaire and assisting on design and methods. Whatever the platform – phone, on-line, in-person, mail -- we provide a seamless option for pollsters and researchers who need numbers they can trust.

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Who We Serve

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Your Roadmap to Victory - 5 Things Your Pollster Must Tell You

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We all realize that knowing who, where, what, how and why are important to success. This infographic describes how your pollster ought to be able to use public opinion research to provide a roadmap to victory.

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Latest Blog Post

The Edgy Interview: Jeff Marston

I’ve known Jeff Marston since we both walked precincts for Ronald Reagan’s re-election campaign – yep, it was Morning in America in 1984. Those Del Cerro doors we knocked on had a lot of eager Reaganites behind them, so my one (and still only) precinct walk was a good one with my buddy. Fast forward 30 years and now former State Assemblyman Marston recruited me to join his Marston Mets hardball club. Unfortunately for him and the team, I was a willing recruit and proceeded to keep the Mets out of the post-season for the two springs I played for Jeff. But, losing aside, the experience of playing for an honest and even keel manager who demonstrated class on the diamond was positive. Enjoy Jeff’s thoughts and stories in this great interview  – John Nienstedt Read more

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Helping Clients Win Since 1987

Helping clients win is our business; insight is our currency. “Knowledge is power” isn’t just an old saying; it is the truth. We understand that at Competitive Edge Research & Communication, Inc. (CERC). Since 1987, we have been serving clients with best-in-class research and communication services. We provide strategic advice based on accurate, rich, and detailed pictures of constituents, customers, organization members, or the general public.

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Competitive Edge works with clients that value having a professional resource to provide them with accurate survey research—the insight necessary to plan strategies, make decisions and ultimately win in whatever context they operate in. Learn how Competitive Edge helps clients achieve their desired outcomes.

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Opinion research helps create better products, services and decision-making only because of participation from folks like you.

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