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Our Approach

what we do

Opinion research experts

We’re dedicated to serving the nation’s opinion research needs, specializing in public opinion surveys and analysis, political polling, civic studies, consumer research, and campaign services. Since 1987, Competitive Edge has worked with clients who value a professional resource that provides them with accurate survey research and communication to win in whatever context they operate.


To ethically help our clients win—however they define winning—through superior research and communication.


As researchers, we’re committed to providing honest strategic advice based on analysis that uses the appropriate research methods and statistical procedures. Our services are completed on time and on budget with close attention to detail. We won’t sell clients something that doesn’t work, or what they don’t need.

Quality Control.

A Constant Focus on Accuracy

We follow stringent quality control processes that include extensive survey research and polling training.

Hiring: Our in-depth interview process ensures we hire the best people for every position.

Training: All new hires must complete a training program for polling work, which includes polling methods, cooperation enhancement techniques and dealing with special circumstances.

Response Verification and Supervision: A squad of quality and production assurance coaches consistently monitors our interviewers, providing feedback as required. Each interviewer is evaluated using performance scores, a  completion rate metric, use of refusal conversation techniques and other factors.

Remote Monitoring: Clients can dial in to our phone center to monitor calls being made on their behalf.

Overcoming Language Barriers: Our CATI system is designed for multilingual data collection. CERC’s bilingual team of interviewers is trained to poll in Spanish and English. We’ve conducted interviews in Vietnamese and Tagalog, and can do them in any language on a contract basis.

our expertise

From start to finish

We’ve completed hundreds of client engagements since we began in 1987. Through the years we’ve perfected what it takes to succeed at each stage – from research design all the way through to action. With Competitive Edge you can expect we will:

Design sound research plans

Collect & analyze accurate data

Provide clear strategic advice

Identify specific public opinions

Persuade voters to take action


Surveys to gain membership insights

American Red Cross Southern California Region

“I am writing to let you know how terrific it has been to work with your team to further the American Red Cross’s goals to get more San Diegans prepared for emergencies. Since 2010, your company has been an invaluable partner to not only benchmark how prepared our residents are for a disaster, but to understand the dynamics underlying preparation.”
Malinda McDonald
Chief Administrative Officer

in the community

One edgy interview at a time

We’ve met a lot of folks in the 35+ years we’ve been in business. A big joy has been getting to know many of them as people, with candid professional and personal stories and surprisingly colorful backgrounds. That’s why we started the Edgy interviews, to celebrate and share some of their perspectives with you.