Skip to content

Water Authorities
& Water Agencies

take action

Elevate Your Water Agency with Insightful Public Opinion Research

Water management organizations face many high stakes challenges that tie to public opinion. Rate adjustments, water quality issues, capital improvement projects, strategic communications decisions, and crisis mitigation are some examples. It’s crucial to take the public’s pulse before navigating these challenges, not after you’ve already committed yourself down the wrong river. Competitive Edge delivers the kinds of public insights that can help lead to your success – let us help you fulfill your mission while delighting the communities you serve. 


Community Engagement and Perception Analysis

How does the community perceive your water management practices, services, and initiatives? Gain valuable insights to effectively address public concerns, improve customer service, and shape communication strategies.


Strategic Communication Planning

How can you tailor messages to resonate with your community’s core values and considerations? Foster transparency and build public trust by utilizing our research findings to develop communication plans.


Water Policy Impact Assessment

What are the public’s specific opinions about your existing water policies or proposed changes? Discover and evaluate them to make informed decisions aligned with community expectations and preferences.

Stakeholder Mapping and Engagement

Who are the key (and sometimes hidden) stakeholders within your community and what are their perspectives? Employ research to Identify them and ensure ongoing inclusivity and collaboration.

Environmental Awareness and Education

What is your community’s knowledge and understanding of environmental issues related to water management? Use research to design educational campaigns that promote responsible water usage.

Benchmarking and Performance Evaluation

How satisfied is the public with your agency's performance over time? Establish satisfaction benchmarks and regularly assess them to identify areas for improvement and/or to showcase successful initiatives.

"Because five years had passed since SWA last surveyed ratepayers, the authority wanted to take a fresh look at its customer base to put its finger to the pulse of their needs. It wanted to know the real story: how do ratepayers feel about its personnel and services, what’s driving their decisions, and how are its auxiliary services perceived?"

water authority case study

Surveying Success: SWA's Data-Driven Approach to Customer Satisfaction

Sweetwater Authority

Who For:

Water Authorities, Water Agencies, Water Management Consultants, Public Affairs Agencies, Municipal Governments, County Goveronments

Want to Improve Your Land Developer Partnerships?

CERC can help characterize your developer ecosystem and improve your developer relations via expert qualitative research. Just reach out to We’ll be happy to discuss your needs and the methods we leverage.