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Elevate Your Water Agency with Insightful Public Opinion Research
Water management organizations face many high stakes challenges that tie to public opinion. Rate adjustments, water quality issues, capital improvement projects, strategic communications decisions, and crisis mitigation are some examples. It’s crucial to take the public’s pulse before navigating these challenges, not after you’ve already committed yourself down the wrong river. Competitive Edge delivers the kinds of public insights that can help lead to your success – let us help you fulfill your mission while delighting the communities you serve.
Community Engagement and Perception Analysis
How does the community perceive your water management practices, services, and initiatives? Gain insights to address public concerns, improve customer interactions, and shape communication strategies.
Strategic Communication Planning
How can you tailor messages to resonate with your community’s core values and considerations? Foster transparency and build public trust by utilizing our research findings to develop communication plans.
Water Policy Impact Assessment
What are the public’s specific opinions about your existing water policies or proposed changes? Discover and evaluate them to make informed decisions aligned with community expectations and preferences.
Stakeholder Mapping and Engagement
Who are the key (and sometimes hidden) stakeholders within your community and what are their perspectives? Employ research to Identify them and ensure ongoing inclusivity and collaboration.
Environmental Awareness and Education
What is your community’s knowledge and understanding of environmental issues related to water management? Use research to design educational campaigns that promote responsible water usage.
Benchmarking and Performance Evaluation
How satisfied is the public with your agency's performance over time? Establish satisfaction benchmarks and regularly assess them to identify areas for improvement and/or to showcase successful initiatives.
Ways We Help Water Agencies
Water rates, water quality, and supply reliability can all determine satisfaction, but so can customer service, water taste, ancillary services, and many other factors. Avoid guessing, or looking for answers solely in your agency’s “bubble.” CERC will show you what’s truly driving satisfaction by engaging ratepayers themselves.
Your Board wants to undertake a policy or put time, effort, and money into an initiative. Importantly, in addition to their reputation being on the line, general managers can be the heroes or the goats in these situations. CERC leverages focus groups, surveys, and in-depth interviews to gather public opinions to help your agency avoid costly mistakes.
How effective are your water conservation campaigns? There may be data points that show reduced water use, but can you demonstrate that water conservation behavior is the result of your efforts? We can conduct pre- and post-tests to clearly measure change over time.
Who For:
Water Authorities, Water Agencies, Water Management Consultants, Public Affairs Agencies, Municipal Governments, County Goveronments
Want to Improve Your Land Developer Partnerships?
CERC can help characterize your developer ecosystem and improve your developer relations via expert qualitative research. Just reach out to info@cerc.net. We’ll be happy to discuss your needs and the methods we leverage.