what we do
We measure opinion & produce insights
CERC offers a range of services to help public agencies, businesses and organizations understand and influence public opinion. Our deep expertise, combined with cutting-edge tools and processes, can provide the data-driven insights and valuable recommendations that you need in order to win. Explore our services below to learn more about how we can support you.
Polling & Analysis
Clients rely on our accuracy for data they can confidently act on. They also appreciate our rock-sold analysis - informed by advanced statistical techniques and proprietary metrics.
Focus Groups
We conduct focus groups to explore the psyche and words used by a population of interest. This is how we get what's related to a problem or issue “out on the table" and develop messages.
Dial Testing
Leverage moment-to-moment measurements on video ads, speeches, debates, movies or even sports uniforms. Receive clear + precise results on what persuades and what doesn’t.
Grassroots
From legislative concerns to community issues, clients can benefit from our grassroots program administration. We've managed thousands of such projects since 1992, gaining unparalleled expertise.
Data Collection
With over three decades of questionnaire, sampling and interviewing experience, we've seen it all and done it all. Allied pollsters turn to us to field best-in-class studies and gather first-rate mixed-mode data.
Voter Contact
Every successful campaign must communicate with large numbers of voters. When they need to do so by phone, they rely on Competitive Edge to make the calls that can make all of the difference.