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trAVEL & TOURISM OrganizatonS

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Count on Competitive Edge for Travel & Tourism Market Research

Since 1987, CERC has been a leader in mission-critical research, delivering a vast number of surveys, focus groups, and interviews. We craft customized research strategies that address your unique challenges, backed by advanced data analytics and cutting-edge methodologies. Our tailored, evidence-based insights help our tourism clients – like AirBnB and Visit Santa Barbara – transform data into actionable decisions.

Extensive 
Experience

Since 1987, CERC has completed thousands of mission-critical research projects of all sizes. This includes administering millions of individual surveys and thousands of focus groups and stakeholder interviews.

Tailored Research
Strategies

CERC specializes in customized research strategies that align with your unique challenges, unlike the cookie-cutter approaches from high-volume firms. We provide relevant, evidence-based advice that’s backed by serious data science.

Data-Driven Research Insights

Leveraging advanced data analytics and cutting-edge methodologies, CERC delivers data-driven insights that empower tourism organizations to confidently make their most important decisions. We turn data into action.

testimonial

Research to Navigate Community Issues

VISIT SANTA BARBARA

"The report was really awesome. It’s been warmly received and I have to say, I was thrilled with your whole process. Good work all around."
James Minton
VP of Strategic Planning

Ways We Help Tourism Orgs

How residents and voters regard the industry can be very important to advancing initiatives or defending against threats. Smart DMOs will regularly assess their reputation, understand its dynamics, and how to manage and even improve it.

Every DMO can be faced with the threat of a TOT increase. We can tell you how much support there actually is for the effort.  We can also help you start an election campaign on the right foot — hitting the winning messages – and strategically navigate through the noise to election day.

In the best of cases, we can identify the brewing crisis before it appears on the front page of the paper. More likely, Competitive Edge is called in to assess the situation and provide evidence-based advice on how to manage it.

You see a dip in overnight stays. Perhaps the rate of airline passengers has slowed. It could be a lot of things, but when you’re looking at piles of data and you’re scratching your head, that’s when CERC can be a resource to get answers to important questions.

Understanding visitor perceptions about your destination can be extremely important to the health of the area’s tourism economy. Tracking this information and then analyzing it appropriately so that DMO’s can act on it is another CERC forte.

Tourism Clients

  • AirBnB
  • Visit Santa Barbara
  • San Diego Convention Center
  • U.S.S. Midway Museum
  • CBX Binational SkyBridge

Our Process

Set Collaborative Goals

We work with you to define and refine your research objectives and questions.

Design the Questionnaire

We find the right way to approach your research question and may suggest preliminary focus groups.

Get the Data You Need

We leverage our 64-station survey center in El Paso, TX for multilingual, multimodal data collection.

Analyze data

We use advanced statistical techniques, like multiple regression analysis, CHAID, and factor analysis to yield important insights.

Share Findings

You get a comprehensive written report with data visualizations, cross tabs, maps, & verbatim responses

You Get a Presentation

We always personally present our insights so you’ll thoroughly comprehend our findings before using them to make great decisions.

HOW WE CAN HELP YOUR TOURISM ORGANIZATION?

Every tourism organization has unique challenges and needs. We’d like hear about yours and share how we might help. Send a note here, or email us at: info@cerc.net