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Steer Your Transportation Agency Forward with Public Opinion Insights
Transportation agencies face many high-stakes challenges closely tied to public opinion. Fare adjustments, infrastructure upgrades, new transit routes, strategic communication plans, and crisis response strategies are just a few examples. Gauging public sentiment before taking action is essential. We provide public insights to drive success. Let us help you achieve your mission and earn the trust of the communities you serve.
Identify Roadblocks.
How does the public perceive your transportation services, infrastructure, and initiatives? Gain insights to address concerns, enhance rider experiences, and refine outreach strategies.
Build Bridges of Trust.
How can your messaging resonate with your community’s diverse values and priorities? Build trust and transparency using our research findings to craft impactful communication strategies.
Navigate Critical Decisions.
What are the public’s thoughts on your current policies or proposed changes, like fare structures or transit routes? Discover and evaluate opinions to align decisions with community expectations.
Prepare for Detours.
Who are the influential and overlooked stakeholders in your community, and what are their views? Use research to identify and engage them effectively, ensuring inclusivity and collaboration.
Drive Rider Satisfaction.
What does your community know about sustainable transportation options? Leverage insights to create campaigns that promote greener commuting habits and support for eco-friendly initiatives.
Accelerate Public Buy-in.
What does the public think about upcoming transit expansions, new infrastructure, or construction plans? Use research to address concerns and secure community support.
Get ahead of the curve.
How do riders perceive your agency’s service quality and reliability? Establish benchmarks and regularly evaluate public satisfaction to drive improvements and celebrate successes.
How can you prepare for disruptions like service outages or public controversies? Equip your agency with data-driven insights to build proactive, transparent crisis management plans.
Are your transportation programs delivering the impact you intended? Use our research to assess program effectiveness, measure community outcomes, and identify opportunities for refinement or scaling success.
Who For:
Public Transit Authorities, Regional Transportation Agencies, Transportation Planning Consultants, Public Affairs Agencies, Municipal Governments, County Governments, Departments of Transportation, Metropolitan Planning Organizations, Infrastructure Development Firms, Advocacy Groups
Want to Improve Your Partnerships?
CERC can help characterize your transportation ecosystem and improve your partner relations via expert qualitative research. Just reach out to info@cerc.net. We’re happy to discuss your needs and methods we use.