latest from CERC
News, Insights and Recent Work
Explore the latest from Competitive Edge Research & Communication, including project announcements, research findings, case studies, media coverage, and perspectives from our team.
CERC Selected as On-Call Vendor for the Port of San Diego
CERC is pleased to announce that it has been selected as an on-call vendor for the Port of San Diego. The selection positions CERC to support the Port on future projects as needs arise, bringing our experience in public opinion research, community insight, and strategic communications to one of the region’s most important public agencies.
We are proud of this opportunity to contribute to the Port’s work across San Diego Bay and the surrounding communities it serves.
CERC Research Informs Ontario Hospitality Ballot Measures
CERC recently supported the California Hotel & Lodging Association and the City of Ontario with research surrounding Measures V and W in Ontario’s March 2026 special election. Through two rounds of voter research, CERC helped stakeholders understand public opinion, evaluate the implications of the proposed measures, and make informed decisions about timing, ballot language, communications, and voter engagement.
Ontario voters ultimately rejected both measures, providing a valuable case study in how early research and clear analysis can help tourism and hospitality leaders navigate complex public-policy questions.