The Padres approached Competitive Edge for assistance, with the initial research idea being an online fan preference survey to determine the team uniform color scheme and stylings. After carefully considering the research objectives, we believed an online survey could not render the visual dynamics of team uniforms, especially ones that would be brand new to survey respondents.
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Some Stories
of Client Success
KUSI has traditionally relied on Nielsen ratings to convey the quantitative value of their newscast viewership to advertisers. Yet Nielsen ratings poorly account for multiple viewers in a household, fail to provide out-of-home coverage and miss the popularity of streaming and internet formats. This creates a blind spot to the measurement of a station’s news popularity, as well as the brand loyalty drivers behind it.
We knew from previous survey research that Faulconer, a Republican City Councilman who represented only one-ninth of the city, was not well-known by San Diegans. Another fact: only 26% of San Diego’s voters were Republicans. Therefore, Faulconer needed to quickly convince a lot of non-Republicans (who didn’t know him) to side with him over a better known Democrat.
The San Diego Regional Airport Authority wished to conduct a Cross-Border Terminal Market Demand Study to evaluate the viability of a cross-border airport bridge in Otay Mesa. This study would include an extensive field research component to capture market trends and user drivers to predict the actual demand for such a unique facility.
CERC conducted a survey research program of ABC members to meet ABC’s objectives and develop actionable recommendations. Five years later, we worked with ABC on its “Healthy Chapters” initiative to establish benchmarks that ABC chapters must meet.
testimonial
Surveys to Gain Membership Insights
American Red Cross Southern California Region
“I am writing to let you know how terrific it has been to work with your team to further the American Red Cross’s goals to get more San Diegans prepared for emergencies. Since 2010, your company has been an invaluable partner to not only benchmark how prepared our residents are for a disaster, but to understand the dynamics underlying preparation.”
Malinda McDonald
Chief Administrative Officer
Serving the Golden State's
public opinion needs for 35+ years.
public opinion needs for 35+ years.