Associated Builders & Contractors
Can Good Research Help Retain Members and Improve Chapters?
For this project, CERC first met with the ABC executives and team in Washington DC to deeply understand the organization’s goals and what they perceived to be the challenges. We then designed a comprehensive questionnaire and conducted a mixed mode (phone and e-mail) survey with ABC members.
In a separate project five years later, ABC asked us to expertly identify lynchpin metrics of chapter health. The goal was to identify crucial chapter characteristics that objectively indicate whether a chapter is likely to fail so that corrective action can be taken.
COMPREHENSIVE SURVEY & ANALYTICS
The survey data was analyzed using Chi-square Automatic Interaction Detection (CHAID), multiple regression analysis and other appropriate statistical tests. We then wrote a comprehensive report and presented the findings to ABC’s team. CERC’s analytic team reviewed the data ABC has on its chapters, requested more data, computed a failure likelihood metric, and analyzed the relationship of the chapter characteristics to failure likelihood.