The American Red Cross of San Diego and Imperial Counties decided in 2010 to focus on emergency preparedness, in addition to traditional disaster relief. They realized they needed to accurately measure regional emergency preparedness and then evaluate that data in a way that could help guide budgeting and resource allocation decisions and maximize the effectiveness of programs.
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The Padres approached Competitive Edge for assistance, with the initial research idea being an online fan preference survey to determine the team uniform color scheme and stylings. After carefully considering the research objectives, we believed an online survey could not render the visual dynamics of team uniforms, especially ones that would be brand new to survey respondents.
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KUSI has traditionally relied on Nielsen ratings to convey the quantitative value of their newscast viewership to advertisers. Yet Nielsen ratings poorly account for multiple viewers in a household, fail to provide out-of-home coverage and miss the popularity of streaming and internet formats. This creates a blind spot to the measurement of a station’s news popularity, as well as the brand loyalty drivers behind it.
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We knew from previous survey research that Faulconer, a Republican City Councilman who represented only one-ninth of the city, was not well-known by San Diegans. Another fact: only 26% of San Diego’s voters were Republicans. Therefore, Faulconer needed to quickly convince a lot of non-Republicans (who didn’t know him) to side with him over a better known Democrat.
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The San Diego Regional Airport Authority wished to conduct a Cross-Border Terminal Market Demand Study to evaluate the viability of a cross-border airport bridge in Otay Mesa. This study would include an extensive field research component to capture market trends and user drivers to predict the actual demand for such a unique facility.
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CERC conducted a survey research program of ABC members to meet ABC’s objectives and develop actionable recommendations. Five years later, we worked with ABC on its “Healthy Chapters” initiative to establish benchmarks that ABC chapters must meet.
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